Customer Support AI • Led a team that streamlined Personio's support experience with Fin by Intercom. Helped customers resolve 85% of issues without waiting for a human agent. Drove a 34% YoY reduction in human contact volume.

File Requests • Led a team that designed the first-ever file requesting experience on WeTransfer, enabling creative professionals to send and receive files in one place.

Pricing & Packaging • Led four designers to deliver a full redesign of WeTransfer's subscription plans across web and mobile in one quarter — a big bet to reinvigorate subscriber growth and build a €500M SaaS business, ultimately leading to an acquisition.

Premium plan • Designed the end-to-end experience for WeTransfer's Premium subscription plan, including a net new pricing page, ahead of an (unsuccessful) IPO attempt.

7 Tips • Opened the Industry Voices webinar series as the inaugural speaker, sharing portfolio and job search advice with 300+ design students. Talk covered seven tips for crafting a portfolio that gets noticed — from storytelling to personality to distribution.

Tours • Designed a 0→1 self-guided tour feature connecting museum visitors to bespoke audio, video, and AR content.

Messenger 4 • Delivered the design spec for the audio and video call UI as part of a global overhaul of Messenger for 1B+ users.

Messenger AR Games • Helped launch the first AR multiplayer games and effects on Messenger video chat as part of an experimental team.

Apple TV app • Designed Tripadvisor's first Apple TV app to inspire wanderlust and help travelers choose their next trip from the comfort of their living rooms. Featured as a "Best New App" in the tvOS App Store.