Customer Support AI • Led a team that redesigned Personio's support experience with Fin by Intercom. Helped customers resolve 85% of issues without waiting for a human agent. Drove a 34% YoY reduction in human contact volume.

File Requests • Led a team that designed the first file requesting experience on WeTransfer, enabling creative professionals to send and receive files in the same tool.

Pricing & Packaging • Led a team to deliver a full redesign of WeTransfer's subscription plans across web and mobile — a big bet to reinvigorate subscriber growth and build a €500M SaaS business.

Premium plan • Designed the end-to-end experience for WeTransfer's Premium subscription plan, including a net new pricing page, ahead of an IPO attempt.