Kelly Stevens

Product designer who leads teams to design world class software at scale.

WeTransfer • 2024

File Requests • Enabled creative professionals to request and receive files on WeTransfer for the first time. Collaboration with Nathan Beck and Matthew Willse in my role leading design in the Retention pillar.

WeTransfer • 2022

Premium plan • Lead product designer of WeTransfer's new subscription plan. Designed a net new pricing page and mapped the UX of subscribing to and from every plan.

Designlab • 2021

7 Tips for Crafting an Effective Portfolio • Shared some advice on design portfolios with 300+ design students.

Smartify • 2019

Tours • Self-guided tours feature to connect museum visitors with bespoke audio, video, and augmented reality content.

Facebook • 2018

Messenger 4 • Part of the team that redesigned the audio and video call interface for 1B+ users in a global overhaul of Facebook Messenger. I delivered the design spec for the core call UI.

Facebook • 2018

Messenger AR Games • Part of an experimental team that developed the first augmented reality multiplayer games and effects on Messenger video chat.

Tripadvisor • 2015

Apple TV app • Designed Tripadvisor's first Apple TV app to help travelers plan their next trip in the comfort of their living rooms. Featured as a "Best New App" in the App Store.

About Kelly

I'm an American product designer based in the Netherlands.

I'm a versatile, hands-on craft leader who flexes between designing and managing high-performing teams. From startups to scale-ups to big tech companies, I've shipped B2C and B2B products in a variety of industries and customer segments.

Today I lead the Growth design team at Personio, a leading AI-powered people platform for European SMEs.

Previously, I helped scale the global Product Design and UX Research function at WeTransfer. As I grew from a senior IC into a senior manager role, I experienced the joy of investing in a design org long-term: levelling up our craft and influence, guiding ideas from discovery to launch, recruiting and setting new talent up for success, and coaching designers in their own careers.

Before that, I was the only designer at Smartify, an award-winning arts and culture startup behind the world's most downloaded museum app. It is now available in more than 700 museums worldwide.

I began my design career in the United States. At Messenger, I helped design the audio and video call experience for over a billion users, learning firsthand what it takes to design at the highest levels of scale. Earlier, at Tripadvisor, I started out as an intern and went on to design the travel site's native iPhone, Android, and Apple TV apps.

I studied media, journalism, and graphic design at Syracuse University's Newhouse School, one of the top public communications programs in the U.S.

In my life off screen, I spend most of my time with my family in a village near Amsterdam, with occasional escapes to the Italian Alps.

Contact Kelly

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Thanks for visiting my little corner of the internet.

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